The Great lumene design renewal in 2003-2008
The most important products of Lumene cosmetics range received new packages, and every product a new, modern design.
Brand message crystallizes in the design of the powder case. The design team consisted of design manager Maija Olkkonen-Seppo, package designer Emma Kosonen from the Lumene design team and Antti Mäkelä.
"Design is a significant part of user experience and commitment to the brand. Design reflects the values and images that connect to the very essence of the brand. In its own part design intensifies user experience and is part of a consumers everyday life", says Tapio Pajuharju, CEO of Lumene Group, and continues - "Relevance of original Finnish design as an added value is very important to us, both domestically and abroad."
Muotoilun johtaminen, Business review 3/2007, Johtamisen käsikirjat, Kauppalehti