{"id":1450,"date":"2018-08-23T18:07:16","date_gmt":"2018-08-23T15:07:16","guid":{"rendered":"http:\/\/packdesign.fi\/?post_type=dt_portfolio&p=1450"},"modified":"2025-06-30T13:31:11","modified_gmt":"2025-06-30T10:31:11","slug":"pappagallo","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/","title":{"rendered":"Pappagallo"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”1268″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Making Pappagallo brand visible and memorable<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The aim with Pappagallo redesign was to make the brand stand out in a product category that’s more competitive than ever. The goal was to make the brand both more visible and attractive, as well as to communicate with absolute clarity the most important brand and product arguments to the consumer. Packdesign ID helped Makua Foods in developing the Pappagallo brand visuals and making the packaging stand out in stores.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1272″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1266″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1265″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/youtu.be\/rYh7NKAlJkc”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1528314606313{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1528314695748{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1526583899899{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

\n
\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Atria Easy Open Vacuum Pack<\/a><\/h3>

SCANSTAR 2017 and WORLDSTAR 2018 -WINNER
\nwith First Choice honorary mention<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583911190{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

\n
\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583917467{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

\n
\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Vitalinea<\/a><\/h3>

Danone Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526584444588{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

\n
\n
\n\n\t
\n\t\"Teknos<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Teknos packaging design<\/a><\/h3>

Teknos Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

New brand and package visuals for the most Italian ice cream in Finland<\/p>\n","protected":false},"author":3,"featured_media":1452,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,41,45],"dt_portfolio_tags":[],"class_list":["post-1450","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-communication-and-marketing","dt_portfolio_category-food-alcohol","dt_portfolio_category-39","dt_portfolio_category-41","dt_portfolio_category-45","description-off"],"yoast_head":"\nPappagallo - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pappagallo - Packdesign ID\" \/>\n<meta property=\"og:description\" content=\"New brand and package visuals for the most Italian ice cream in Finland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/\" \/>\n<meta property=\"og:site_name\" content=\"Packdesign ID\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T10:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/\",\"url\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/\",\"name\":\"Pappagallo - Packdesign ID\",\"isPartOf\":{\"@id\":\"https:\/\/packdesignid.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg\",\"datePublished\":\"2018-08-23T15:07:16+00:00\",\"dateModified\":\"2025-06-30T10:31:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage\",\"url\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg\",\"contentUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg\",\"width\":1200,\"height\":700,\"caption\":\"Pappagallo ice creams and sorbets - brand redesign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/packdesignid.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/packdesignid.fi\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pappagallo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/packdesignid.fi\/#website\",\"url\":\"https:\/\/packdesignid.fi\/\",\"name\":\"Packdesign ID\",\"description\":\"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/packdesignid.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pappagallo - Packdesign ID","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/","og_locale":"en_US","og_type":"article","og_title":"Pappagallo - Packdesign ID","og_description":"New brand and package visuals for the most Italian ice cream in Finland","og_url":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/","og_site_name":"Packdesign ID","article_modified_time":"2025-06-30T10:31:11+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/","url":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/","name":"Pappagallo - Packdesign ID","isPartOf":{"@id":"https:\/\/packdesignid.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage"},"image":{"@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage"},"thumbnailUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg","datePublished":"2018-08-23T15:07:16+00:00","dateModified":"2025-06-30T10:31:11+00:00","breadcrumb":{"@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/packdesignid.fi\/en\/project\/pappagallo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#primaryimage","url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg","contentUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2018\/08\/pappagallo-jaatelot-sorbetit.jpg","width":1200,"height":700,"caption":"Pappagallo ice creams and sorbets - brand redesign"},{"@type":"BreadcrumbList","@id":"https:\/\/packdesignid.fi\/en\/project\/pappagallo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/packdesignid.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/packdesignid.fi\/project\/"},{"@type":"ListItem","position":3,"name":"Pappagallo"}]},{"@type":"WebSite","@id":"https:\/\/packdesignid.fi\/#website","url":"https:\/\/packdesignid.fi\/","name":"Packdesign ID","description":"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/packdesignid.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":1,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/1450\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/1450\/revisions\/1455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media\/1452"}],"wp:attachment":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=1450"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}