{"id":1552,"date":"2018-08-13T10:00:33","date_gmt":"2018-08-13T07:00:33","guid":{"rendered":"https:\/\/packdesignid.fi\/project\/oululainen-pakkaussuunnittelu\/"},"modified":"2018-08-25T14:10:48","modified_gmt":"2018-08-25T11:10:48","slug":"oululainen-pakkaussuunnittelu","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/oululainen-pakkaussuunnittelu\/","title":{"rendered":"Oululainen"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”1257″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

100-vuotias klassikkobr\u00e4ndi uudistui<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Uusi ilme suunniteltiin t\u00e4rkein media etunen\u00e4ss\u00e4: br\u00e4ndi uudistettiin pakkausvetoisesti, hienovaraisesti ja alkuper\u00e4ist\u00e4 logoa sek\u00e4 br\u00e4ndi\u00e4 kunnioittaen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1259″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Logon face-lift<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Oululainen-logo ajanmukaistettiin hienovaraisesti ja s\u00e4ilytt\u00e4v\u00e4sti vastaamaan t\u00e4m\u00e4n p\u00e4iv\u00e4n vaatimuksia. Sen muotoa selkiytettiin ja modernistettiin sek\u00e4 teknisi\u00e4 ominaisuuksia parannettiin kaikki k\u00e4yt\u00f6ss\u00e4olevat painatustekniikat huomioiden. N\u00e4in uusi logo saatiin toistumaan yhdenmukaisena ja ongelmitta kaikissa materiaaleissa pakkauksista mainontaan, ja br\u00e4ndi-ilme on hallitun laadukas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1255″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Raidoistaan Oululainenkin tunnetaan<\/h2>\n

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Pakkauksissa jo aikaisemminkin k\u00e4yt\u00f6ss\u00e4 ollut raitakuvio nostettiin br\u00e4nditason tunnisteeksi ja otettiin johdonmukaisesti k\u00e4ytt\u00f6\u00f6n kautta linjan. Raidoitus toimii tehokkaasti erottuvana visuaalisena elementtin\u00e4 myym\u00e4l\u00e4ss\u00e4 ja yhdist\u00e4\u00e4 samalla erityyppisi\u00e4 tuotteita yhdeksi br\u00e4ndiperheeksi.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1258″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Klassikko jo syntyess\u00e4\u00e4n<\/h2>\n

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Uudistuksen yhteydess\u00e4 lanseerattiin my\u00f6s t\u00e4ysin uusi tuote J\u00e4lkiuuni-tuoteperheeseen: paperipussiin pakattu J\u00e4lkiuuninappi oli aikansa \u201dkovinta gourmettia\u201d. Packdesign ID suunnitteli muusta tuoteperheest\u00e4 poikkeavalle pakkaustyypille ilmeen niin, ett\u00e4 se sopi saumattomasti muiden klassikkotuotteiden joukkoon.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1260″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Yhten\u00e4iset ja selke\u00e4t pakkausmerkinn\u00e4t<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Pakkaussuunnittelun yhteydess\u00e4 moninaiset pakkausmerkinn\u00e4t saivat yhten\u00e4isen ja br\u00e4ndin muotokielt\u00e4 noudattavan visuaalisen ulkoasun. My\u00f6s erilaisten lis\u00e4merkint\u00f6jen sijoittelu pakkauksiin yhdenmukaistettiin, mik\u00e4 auttaa kuluttajaa l\u00f6yt\u00e4m\u00e4\u00e4n tiedot fasadeista entist\u00e4 vaivattomammin.[\/vc_column_text][vc_column_text]Lue lis\u00e4\u00e4 br\u00e4ndi- ja pakkausuudistuksesta artikkelista<\/a><\/p>\n

www.oululainen.fi<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1528314606313{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”MUITA VASTAAVIA T\u00d6IT\u00c4” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1528314695748{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1526583899899{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Atria Easy Open Vacuum Pack<\/a><\/h3>

SCANSTAR 2017 and WORLDSTAR 2018 -WINNER
\nwith First Choice honorary mention<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583911190{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583917467{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Vitalinea<\/a><\/h3>

Danone Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526584444588{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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\n\t\"Teknos<\/a>\t\t
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Teknos packaging design<\/a><\/h3>

Teknos Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Yhten\u00e4inen ilme klassikkobr\u00e4ndille<\/p>\n","protected":false},"author":3,"featured_media":1554,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,45],"dt_portfolio_tags":[],"class_list":["post-1552","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-food-alcohol","dt_portfolio_category-39","dt_portfolio_category-45","description-off"],"yoast_head":"\n100-vuotias Oululainen uudistui pakkausvetoisesti - Packdesign ID<\/title>\n<meta name=\"description\" content=\"Oululainen \u2013br\u00e4ndi uudistettiin pakkausvetoisesti, tunnistettavuutta ja br\u00e4ndi\u00e4 kunnioittaen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/oululainen-pakkaussuunnittelu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100-vuotias Oululainen uudistui pakkausvetoisesti - 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