{"id":1590,"date":"2018-08-13T10:22:29","date_gmt":"2018-08-13T07:22:29","guid":{"rendered":"https:\/\/packdesignid.fi\/project\/lemon-juice-glycerine-pakkaussuunnittelu\/"},"modified":"2018-08-25T14:18:47","modified_gmt":"2018-08-25T11:18:47","slug":"lemon-juice-glycerine-pakkaussuunnittelu","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/lemon-juice-glycerine-pakkaussuunnittelu\/","title":{"rendered":"Lemon Juice & Glycerine"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”1421″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Perinteik\u00e4s Lemon Juice & Glycerine -br\u00e4ndi uudistui pakkaukset edell\u00e4<\/h1>\n

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Nimest\u00e4\u00e4n huolimatta supisuomalainen LJG on pitk\u00e4ik\u00e4inen, tunnettu ja luotettu ihonhoitobr\u00e4ndi, jota kaikki muistavat \u201djo \u00e4itins\u00e4kin\u201d k\u00e4ytt\u00e4neen. Br\u00e4ndi uudistettiin pakkausdesign edell\u00e4: uudistuksessa tavoiteltiin parempaa myym\u00e4l\u00e4toimivuutta ja ennen kaikkea parempaa tuotteiden keskin\u00e4ist\u00e4 erottuvuutta tinkim\u00e4tt\u00e4 kuitenkaan yhten\u00e4isen br\u00e4ndi-ilmeen voimasta. Ennen kaikkea uuden ilmeen tuli olla moderni, raikas ja iloinen \u2013 kuten LJG itsekin.<\/p>\n

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Uusi sitruunaisempi ilme<\/h2>\n

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Br\u00e4ndin ytimess\u00e4 ja tarinassa oleva sitruuna nostettiin logouudistuksen yhteydess\u00e4 ensimm\u00e4ist\u00e4 kertaa n\u00e4ytt\u00e4v\u00e4sti l\u00e4hemm\u00e4s logoa. N\u00e4in kokonaan uuden muotoinen, erottuva ja \u201dsitruunainen\u201d logon ja kuvan yhdistelm\u00e4 toimii entist\u00e4 voimakkaampana br\u00e4ndin tunnisteena l\u00e4pi kaikkien eri pakkausmuotojen.<\/p>\n

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Visuaalinen tehokkuus ja laadukkuus tasapainossa<\/h2>\n

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Myym\u00e4l\u00e4toimivuuden kannalta tehokas pakkausviestint\u00e4 on yksinkertaista ja selke\u00e4\u00e4, mutta toisaalta laadukkaan mielikuvan rakentaminen vaati my\u00f6s huolellisesti valikoituja yksityiskohtia. Packdesign ID suunnitteli uudelle LJG-tuoteperheelle tehokkaasti viestiv\u00e4n ja yksityiskohdiltaan viimeistellyn ilmeen, jossa eri tuoteryhmien ja tuotevarianttien erot p\u00e4\u00e4sev\u00e4t selke\u00e4sti esille br\u00e4ndikokonaisuuden kuitenkaan k\u00e4rsim\u00e4tt\u00e4.<\/p>\n<\/div>\n

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Kuvituksilla yksityiskohtia ja mielenkiintoa<\/h2>\n

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LJG br\u00e4ndin ydin, sitruuna, tuotiin mukaan pakkauksiin my\u00f6s hienovaraisina kuvituksina \u2013 Packdesign ID:n oma kuvittaja ty\u00f6sti jokaiselle tuotevariantille oman tuoksusta tai raaka-aineesta kertovan kuvituksensa joka viimeisteli visuaalisen kokonaisuuden. Jokainen kuvitus suunniteltiin ja piirrettiin puhtaaksi pakkausten painatustekniset edellytykset huomioiden, mik\u00e4 mahdollisti laadukkaan lopputuloksen my\u00f6s itse painoty\u00f6ss\u00e4.<\/p>\n<\/div>\n

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Yksi tuote vai monta tuotetta?<\/h2>\n

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Ennen uudistusta kuluttajat kyll\u00e4 tunsivat LJG:n Perinteisen k\u00e4sivoiteen, mutta sarjan muut tuotteet eiv\u00e4t olleet erottuneet riitt\u00e4v\u00e4sti myym\u00e4l\u00e4n hyllyss\u00e4. Packdesign ID:n tekem\u00e4n pakkausuudistuksen j\u00e4lkeen myym\u00e4l\u00e4n hyllyst\u00e4 l\u00f6ytyv\u00e4t helposti niin erilaiset k\u00e4sivoiteet kuin neste- tai vaahtosaippuatkin. Pakkausuudistus toi n\u00e4in eri tuotteet kuluttajan tietoisuuteen. LJG tuoteperhe on my\u00f6s laajentunut jalkatuotteisiin.<\/p>\n<\/div>\n

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Lahjaksi sitruunan tuoksua<\/h2>\n

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Uusia LJG-tuotteita on my\u00f6s helppo ostaa lahjaksi uudessa ja n\u00e4ytt\u00e4v\u00e4ss\u00e4 sitruunaisessa lahjapakkauksessa jossa on my\u00f6s siev\u00e4 kantokahva. Packdesign ID suunnitteli lahjapakkaukselle rakenteen ja visuaalisen ilmeen, joka tuo br\u00e4ndille lis\u00e4\u00e4 n\u00e4kyvyytt\u00e4 ja houkuttelee myym\u00e4l\u00e4ss\u00e4.<\/p>\n<\/div>\n<\/div>\n

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Atria Easy Open Vacuum Pack<\/a><\/h3>

SCANSTAR 2017 and WORLDSTAR 2018 -WINNER
\nwith First Choice honorary mention<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583911190{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526583917467{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Vitalinea<\/a><\/h3>

Danone Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1526584444588{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Teknos packaging design<\/a><\/h3>

Teknos Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Uusi moderni ilme perinteikk\u00e4\u00e4lle, kotimaiselle br\u00e4ndille<\/p>\n","protected":false},"author":3,"featured_media":1592,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,40,43],"dt_portfolio_tags":[],"class_list":["post-1590","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-design-and-packaging-development","dt_portfolio_category-cosmetics-techno-chemistry","dt_portfolio_category-39","dt_portfolio_category-40","dt_portfolio_category-43","description-off"],"yoast_head":"\nLemon Juice & Glycerine - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/lemon-juice-glycerine-pakkaussuunnittelu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lemon Juice & Glycerine - 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