{"id":3220,"date":"2021-12-15T15:55:05","date_gmt":"2021-12-15T13:55:05","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=3220"},"modified":"2021-12-15T15:55:05","modified_gmt":"2021-12-15T13:55:05","slug":"teknos-packaging-design","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/teknos-packaging-design\/","title":{"rendered":"Teknos packaging design"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”1997″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Teknos packaging design<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u2013 The new packaging design is a success. This project has been a model example on how concept and packaging design are taken from start to finish in a professional and goal-oriented manner: from market research to testing design concepts and, finally, a great end result.<\/big><\/em><\/p>\n

Ulla Kotila, Global Marketing Manager, Teknos Group<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2006″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Teknos honed their brand promise with the intention to stand out better from their competitors and to have a clear strategy for brand visuals and communication both. It was key for the product packaging to also reflect the new brand promise and to communicate high quality, Finnish products. We designed a new overall visual framework for all Teknos packaging that differentiates it clearly from its competitors and serves both their clients as well as the end-user well by being clear and highly communicative.<\/p>\n

Client:<\/strong> Teknos<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2014″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2000″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1533724030464{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column css=”.vc_custom_1533724308576{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text css=”.vc_custom_1639576286733{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]\u2013 The in-store presence for Woodex brand has strengthened considerably. The packaging design communicates high quality and reflects the product promise clearly and simply. The new brand and packaging visuals have created opportunities for success for Woodex both in the Finnish market as well as abroad.<\/big><\/em><\/p>\n

Ulla Kotila, Global Marketing Manager, Teknos Group<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2004″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging design for a pioneer in responsible reduction<\/a><\/h3>

Berner Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging redesign for Rela probiotics<\/a><\/h3>

Verman Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Teknos Oy<\/p>\n","protected":false},"author":3,"featured_media":4248,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,43,54],"dt_portfolio_tags":[],"class_list":["post-3220","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-cosmetics-techno-chemistry","dt_portfolio_category-front-page-5","dt_portfolio_category-39","dt_portfolio_category-43","dt_portfolio_category-54","description-off"],"yoast_head":"\nTeknos packaging design - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/teknos-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teknos packaging design - Packdesign ID\" \/>\n<meta property=\"og:description\" content=\"Teknos Oy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packdesignid.fi\/en\/project\/teknos-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Packdesign ID\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2019\/08\/teknos-woodex-package-design-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/teknos-packaging-design\/\",\"url\":\"https:\/\/packdesignid.fi\/en\/project\/teknos-packaging-design\/\",\"name\":\"Teknos packaging design - 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