{"id":3226,"date":"2019-10-22T16:25:50","date_gmt":"2019-10-22T13:25:50","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=3226"},"modified":"2022-11-18T10:51:53","modified_gmt":"2022-11-18T08:51:53","slug":"felix-flavoured-mayonnaises","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/felix-flavoured-mayonnaises\/","title":{"rendered":"Felix Flavoured Mayonnaises"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”2075″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Packaging design boosts sales<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1571745319012{padding-right: 5% !important;}”][vc_column_text]<\/p>\n

\u2013 The label- and bottle redesign for the flavoured mayonnaises was a great success. We managed to create great growth in our sales with packaging design, and that growth continues still. The bottle is a handy top-down, the label clear and understandable, and the shelf presence is outstanding.<\/p>\n

Paula P\u00f6ntynen, Marketing Manager, Orkla Suomi<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Felix<\/a> flavoured mayonnaises were about to get a new kind of packaging format, and it was a good time to reassess the product and packaging design and renew it so that it would make the brand and products stand out better in stores. Packdesign ID created a packaging design concept that is clear and strong, communicates quality and delicious flavour, and is easy for the consumer to find in the challenging shelf environment where different types of mayo are often hard to tell apart from one another.<\/p>\n

Client:<\/strong> Orkla Foods Finland<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2104″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2054″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2056″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1528314606313{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531597660{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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Zoom<\/a>Details<\/a><\/div>\t\t\t\t
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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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New bottle design as a part of packaging renewal: Apetit Rapeseed Oils<\/a><\/h3>

Apetit Kasvi\u00f6ljy Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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\n\t\"Oksasen<\/a>\t\t
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A crisp and fresh brand and packaging redesign<\/a><\/h3>

Oksasen Puutarha Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A gift bag from responsible Paptic\u00ae strengthens shelf presence<\/a><\/h3>

Pernod Ricard Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Orkla Foods Finland<\/p>\n","protected":false},"author":3,"featured_media":2098,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,45,50],"dt_portfolio_tags":[],"class_list":["post-3226","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-food-alcohol","dt_portfolio_category-front-page-1","dt_portfolio_category-39","dt_portfolio_category-45","dt_portfolio_category-50","description-off"],"yoast_head":"\nFelix Flavoured Mayonnaises - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/felix-flavoured-mayonnaises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felix Flavoured Mayonnaises - Packdesign ID\" \/>\n<meta property=\"og:description\" content=\"Orkla Foods Finland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packdesignid.fi\/en\/project\/felix-flavoured-mayonnaises\/\" \/>\n<meta property=\"og:site_name\" content=\"Packdesign ID\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T08:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2019\/10\/felix-maustetut-majoneesit-pakkausuudistus-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/felix-flavoured-mayonnaises\/\",\"url\":\"https:\/\/packdesignid.fi\/en\/project\/felix-flavoured-mayonnaises\/\",\"name\":\"Felix Flavoured Mayonnaises - 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