{"id":3249,"date":"2021-01-15T12:01:25","date_gmt":"2021-01-15T10:01:25","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=3249"},"modified":"2022-11-18T10:47:53","modified_gmt":"2022-11-18T08:47:53","slug":"packaging-design-for-an-iconic-brand","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/","title":{"rendered":"Packaging design for an iconic brand"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”2311″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Packaging design for an iconic brand<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u2013 As a part of renewing the Tummeli brand we wanted to renew and strengthen the brand communication on the packaging as well. Packdesign ID helped us bring out the core messages of the brand with the packaging design. In the new design the strengths and recognizability of the brand have been preserved while making it more relevant for new and younger target groups.<\/big><\/em><\/p>\n

P\u00e4ivi R\u00e4ty-Tarkkanen, Category Manager, Berner Oy<\/strong><\/p>\n

[\/vc_column_text][vc_single_image image=”2313″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][vc_column_text]The strong roots of the Tummeli brand lead to cowsheds in the 60’s, where Tummeli lotion was used for cows’ udders. Many Finns have fond memories of relating to the brand from childhood summers spent on the countryside. Since then Tummeli has been developed into a skin care series especially for dry skin.<\/p>\n

Now it was time to take the next step in Tummeli’s story \u2013 the brand’s core message had been honed, the product range was undergoing a renewal and a repositioning was in order. Packdesign ID created a new brand and packaging design that respects the roots and strengths of the brand with a slightly retro, yet modern look, that’s bold and strong and stands out clearly from the shelf.<\/p>\n

Client:<\/strong> Berner Oy<\/a>[\/vc_column_text][vc_single_image image=”2376″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2315″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][vc_column_text]<\/p>\n

Tummeli Pet – a new product range for pets<\/h2>\n

[\/vc_column_text][vc_column_text]The new Tummeli range for pets was clearly distinguished from the main range with its own distinctive colour, and the communication was strengthened with illustration fitting the subject.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u2013 We have gotten a lot of positive feedback of the brand and packaging design from our clients, especially for the clarity of communication. PET range is considered professional and even a bit akin to a pharmacy range. Apparently there are plenty of more silly ranges in this market. We are very satisfied with the visuals and packaging design.<\/big><\/em><\/p>\n

P\u00e4ivi R\u00e4ty-Tarkkanen, Category Manager, Berner Oy<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

\n
\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"LV<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Packaging design for a pioneer in responsible reduction<\/a><\/h3>

Berner Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Packaging redesign for Rela probiotics<\/a><\/h3>

Verman Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Berner Oy<\/p>\n","protected":false},"author":3,"featured_media":2392,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,43],"dt_portfolio_tags":[],"class_list":["post-3249","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-cosmetics-techno-chemistry","dt_portfolio_category-39","dt_portfolio_category-43","description-off"],"yoast_head":"\nPackaging design for an iconic brand - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design for an iconic brand - Packdesign ID\" \/>\n<meta property=\"og:description\" content=\"Berner Oy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Packdesign ID\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T08:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/\",\"url\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/\",\"name\":\"Packaging design for an iconic brand - Packdesign ID\",\"isPartOf\":{\"@id\":\"https:\/\/packdesignid.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg\",\"datePublished\":\"2021-01-15T10:01:25+00:00\",\"dateModified\":\"2022-11-18T08:47:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage\",\"url\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg\",\"contentUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg\",\"width\":700,\"height\":700,\"caption\":\"Tummeli hoitovoide pakkausdesign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/packdesignid.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/packdesignid.fi\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Packaging design for an iconic brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/packdesignid.fi\/#website\",\"url\":\"https:\/\/packdesignid.fi\/\",\"name\":\"Packdesign ID\",\"description\":\"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/packdesignid.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Packaging design for an iconic brand - Packdesign ID","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/","og_locale":"en_US","og_type":"article","og_title":"Packaging design for an iconic brand - Packdesign ID","og_description":"Berner Oy","og_url":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/","og_site_name":"Packdesign ID","article_modified_time":"2022-11-18T08:47:53+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/","url":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/","name":"Packaging design for an iconic brand - Packdesign ID","isPartOf":{"@id":"https:\/\/packdesignid.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage"},"image":{"@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg","datePublished":"2021-01-15T10:01:25+00:00","dateModified":"2022-11-18T08:47:53+00:00","breadcrumb":{"@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#primaryimage","url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg","contentUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/2021\/01\/tummeli-hoitovoide-pakkausdesign.jpg","width":700,"height":700,"caption":"Tummeli hoitovoide pakkausdesign"},{"@type":"BreadcrumbList","@id":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-an-iconic-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/packdesignid.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/packdesignid.fi\/project\/"},{"@type":"ListItem","position":3,"name":"Packaging design for an iconic brand"}]},{"@type":"WebSite","@id":"https:\/\/packdesignid.fi\/#website","url":"https:\/\/packdesignid.fi\/","name":"Packdesign ID","description":"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/packdesignid.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/3249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/comments?post=3249"}],"version-history":[{"count":2,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/3249\/revisions"}],"predecessor-version":[{"id":3251,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/3249\/revisions\/3251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media\/2392"}],"wp:attachment":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media?parent=3249"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=3249"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=3249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}