{"id":3340,"date":"2021-12-14T14:59:06","date_gmt":"2021-12-14T12:59:06","guid":{"rendered":"https:\/\/packdesignid.fi\/project\/xz-natura-pakkausdesign\/"},"modified":"2022-01-07T12:53:44","modified_gmt":"2022-01-07T10:53:44","slug":"xz-natura-packaging-design","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/xz-natura-packaging-design\/","title":{"rendered":"XZ Natura new packaging design"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”3042″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

XZ Natura – new packaging design<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]XZ is a responsible Finnish brand that constantly renews itself. Their wide range consists of over 40 different hair care and styling products. As XZ Natura series expanded with new Cosmos Natural certified products, we designed the visuals, and renewed the packaging design and visual communication hierarchy for the whole XZ Natura range together with the client.<\/p>\n

Client:<\/strong> Berner Oy<\/a>[\/vc_column_text][vc_single_image image=”3039″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][vc_column_text]<\/p>\n

Packaging design that speaks to you<\/h2>\n

[\/vc_column_text][vc_column_text]The communication hierarchy is carefully constructed and makes central arguments stand out clearly and in a way that interests focus groups, helping them choose and purchase the correct product. All the products in the range are vegan and biodegradable.<\/p>\n

This packaging stands out from its competitors with its design that is original, high quality, and attractive to the focus group.[\/vc_column_text][vc_single_image image=”3119″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Scandinavian packaging design<\/h2>\n

[\/vc_column_text][vc_column_text]XZ Natura product range is inspired by the unique Finnish nature, which can clearly be seen in the stylised illustrations, simple and clean in the spirit of scandinavian design. Stylish packaging also delights at home, when it is beautiful enough to be left out for everyone to see.[\/vc_column_text][vc_single_image image=”3113″ img_size=”full” alignment=”center”][vc_single_image image=”3049″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging design for a pioneer in responsible reduction<\/a><\/h3>

Berner Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging redesign for Rela probiotics<\/a><\/h3>

Verman Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Berner Oy<\/p>\n","protected":false},"author":2,"featured_media":3138,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,43],"dt_portfolio_tags":[],"class_list":["post-3340","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-cosmetics-techno-chemistry","dt_portfolio_category-39","dt_portfolio_category-43","description-off"],"yoast_head":"\nXZ Natura new packaging design - Packdesign ID<\/title>\n<meta name=\"description\" content=\"This packaging design makes the products and their main arguments stand out clearly and in a way that is attractive to the focus group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/xz-natura-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XZ Natura new packaging design - 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