{"id":4985,"date":"2025-06-13T12:24:08","date_gmt":"2025-06-13T09:24:08","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=4985"},"modified":"2025-06-13T12:24:08","modified_gmt":"2025-06-13T09:24:08","slug":"crisp-fresh-brand-packaging-redesign","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/","title":{"rendered":"A crisp and fresh brand and packaging redesign"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”4765″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

A crisp and fresh brand and packaging redesign for Oksasen Puutarha herb & salad brand<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Oksasen Puutarha is a family-owned company founded in the early 1970s, which boldly began cultivating head lettuce\u2014then still unfamiliar and rarely used in Finland. With the same forward-thinking spirit, the garden has continued to grow its operations and invest in development ever since. The acquisition of Pousin Puutarha 2022 marked a natural opportunity for Oksasen Puutarha to implement a brand and packaging renewal that supports the company\u2019s growth and expanding business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4772″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Recognizability and clarity giving direction to packaging redesign<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The goal of the brand and packaging renewal was to bring the products of two long-standing family businesses under one unified, high-quality, and memorable brand identity. Although both had their own highly recognizable packaging elements\u2014some even for specialty products whose recognition was crucial, like Pousi\u2019s extra-crispy Juicy lettuce\u2014a fresh new look was needed to support brand strategy and future growth. The packaging also needed to function better on-shelf: how could the new look help serve consumers more effectively?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4785″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The rabbit character found on Oksasen Puutarha\u2019s packaging was refined into a more iconic logo and made an inseparable part of the new strong, joyful brand identity. The new logo and the clean, fresh visual identity reflect the long heritage and expertise of the two gardens while tying seamlessly into Oksanen Puutarha\u2019s modern and innovative present and its bright future. The strong, clear elements also ensure consistent brand execution across various contexts and printing methods.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1533724030464{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column css=”.vc_custom_1533724308576{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text css=”.vc_custom_1749806246910{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]\u2013 We were pleasantly surprised to find that the high-quality visual brand and packaging redesign we created together with Packdesign ID also had a long-term positive impact on printing and plate costs!<\/big><\/em><\/p>\n

Elina \u00d6lander, Commercial Director, Oksasen Puutarha Oy<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4789″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

New packaging design makes purchasing easier<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]As part of its brand work, Oksasen Puutarha also conducted consumer and purchase behavior research, which provided a solid foundation for refining packaging communication. Shelf visibility was improved using a crisp, cool-toned light green\u2014a new visual addition to the vegetable shelf. The packaging redesign also enhanced product clarity and findability by introducing color-coded salad categories based on flavor profiles and adding usage tips. These changes respond to challenges revealed in consumer research and help shoppers both explore new options and easily locate the kinds of salads they\u2019re looking for.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4782″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The result of the brand and packaging renewal was a strong and recognizable visual identity that modernized Oksasen Puutarha’s<\/a> brand expression to match its passionate and innovative spirit and new growth strategy. The identity is easy to apply across all channels\u2014traditional and digital\u2014and is supported by a brand guide and visual assets. Thank you to Oksasen Puutarha for the great collaboration, inspiring brief, and thorough groundwork![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]For us each and every brand and product is important \u2013 contact us<\/a> and let’s see how we could help you achieve your goals!\u00a0<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

\n
\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"LV<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Packaging design for a pioneer in responsible reduction<\/a><\/h3>

Berner Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

\n
\n\n\t
\n\t\"\"<\/a>\t\t
\n\t\t
Zoom<\/a>Details<\/a><\/div>\t\t\t\t
\n\t\t\t

Packaging redesign for Rela probiotics<\/a><\/h3>

Verman Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Oksasen Puutarha Oy<\/p>\n","protected":false},"author":3,"featured_media":4760,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,45,53],"dt_portfolio_tags":[],"class_list":["post-4985","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-food-alcohol","dt_portfolio_category-front-page-4","dt_portfolio_category-39","dt_portfolio_category-45","dt_portfolio_category-53","description-off"],"yoast_head":"\nA crisp and fresh brand and packaging redesign - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A crisp and fresh brand and packaging redesign - Packdesign ID\" \/>\n<meta property=\"og:description\" content=\"Oksasen Puutarha Oy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Packdesign ID\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/\",\"url\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/\",\"name\":\"A crisp and fresh brand and packaging redesign - Packdesign ID\",\"isPartOf\":{\"@id\":\"https:\/\/packdesignid.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif\",\"datePublished\":\"2025-06-13T09:24:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage\",\"url\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif\",\"contentUrl\":\"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif\",\"width\":1080,\"height\":1080,\"caption\":\"Oksasen Puutarha kani\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/packdesignid.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/packdesignid.fi\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A crisp and fresh brand and packaging redesign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/packdesignid.fi\/#website\",\"url\":\"https:\/\/packdesignid.fi\/\",\"name\":\"Packdesign ID\",\"description\":\"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/packdesignid.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A crisp and fresh brand and packaging redesign - Packdesign ID","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/","og_locale":"en_US","og_type":"article","og_title":"A crisp and fresh brand and packaging redesign - Packdesign ID","og_description":"Oksasen Puutarha Oy","og_url":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/","og_site_name":"Packdesign ID","og_image":[{"width":1080,"height":1080,"url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/","url":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/","name":"A crisp and fresh brand and packaging redesign - Packdesign ID","isPartOf":{"@id":"https:\/\/packdesignid.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage"},"image":{"@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage"},"thumbnailUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif","datePublished":"2025-06-13T09:24:08+00:00","breadcrumb":{"@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#primaryimage","url":"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif","contentUrl":"https:\/\/packdesignid.fi\/wp-content\/uploads\/oksasen-puutarha_pakkausuudistus-kani.gif","width":1080,"height":1080,"caption":"Oksasen Puutarha kani"},{"@type":"BreadcrumbList","@id":"https:\/\/packdesignid.fi\/en\/project\/crisp-fresh-brand-packaging-redesign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/packdesignid.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/packdesignid.fi\/project\/"},{"@type":"ListItem","position":3,"name":"A crisp and fresh brand and packaging redesign"}]},{"@type":"WebSite","@id":"https:\/\/packdesignid.fi\/#website","url":"https:\/\/packdesignid.fi\/","name":"Packdesign ID","description":"Kokonaisvaltaisen pakkaussuunnittelun designtoimisto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/packdesignid.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/4985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/comments?post=4985"}],"version-history":[{"count":1,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/4985\/revisions"}],"predecessor-version":[{"id":4986,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio\/4985\/revisions\/4986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media\/4760"}],"wp:attachment":[{"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/media?parent=4985"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=4985"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/packdesignid.fi\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=4985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}