{"id":4991,"date":"2025-06-30T12:28:55","date_gmt":"2025-06-30T09:28:55","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=4991"},"modified":"2025-06-30T12:28:55","modified_gmt":"2025-06-30T09:28:55","slug":"new-bottle-design-as-a-part-of-packaging-renewal-apetit-rapeseed-oils","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/new-bottle-design-as-a-part-of-packaging-renewal-apetit-rapeseed-oils\/","title":{"rendered":"New bottle design as a part of packaging renewal: Apetit Rapeseed Oils"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”4877″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

New bottle design as a part of packaging renewal: Apetit Rapeseed Oils<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]APETIT KASVI\u00d6LJY OY \u2013 visual concept and packaging design: visual retail analysis, bottle series design, graphic design of labels, print-ready artwork preparation, print consulting, and print supervision.<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Apetit, a Finnish food company that focuses on plant-based products, decided at the end of 2023 to invest EUR 4.5 million in its own bottling line for vegetable oil products. This investment offered an opportunity to design a unique and modern bottle shape and to renew the overall packaging design to meet the demands of today\u2019s increasingly competitive market.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4993″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Unique bottle design with less plastic<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Apetit turned to Packdesign ID for their holistic packaging design expertise, combining all aspects from high-quality bottle design to visually striking graphic design. The PET bottle design project considered the technical requirements of both blow molding and of the new packaging line. Reducing the amount of plastic used was also one of the key objectives, and the redesigned bottle now contains 41% less plastic. Packdesign ID sketched multiple bottle designs, of which the most interesting ones were selected for further development. The result was a bottle series with a consistent visual language and design elements across the range of three different bottle sizes.<\/p>\n

The new bottle design combines a modern and distinctive look with stylized rapeseed flower imagery inspired by the product itself, and includes a practical finger grip to improve usability. The ergonomic design, which was reviewed using 3D prints, allows for more precise and comfortable dosing. The final bottle design was achieved in close co-operation with the bottling line manufacturer.[\/vc_column_text][vc_column_text css=”.vc_custom_1751274091227{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]\u2013 Designing and commissioning the new blow-molding and filling line was a major and time-consuming project for us. To ensure a refined and efficient process, it was highly beneficial that Packdesign ID created both the new bottle design and the graphic label design, offering their expertise all the way through to print supervision.<\/i><\/big><\/em><\/p>\n

Jenny Tallberg, Business Development Manager<\/span>, Apetit<\/span> Kasvi\u00f6ljy\u00a0Oy<\/b><\/p>\n

[\/vc_column_text][vc_column_text css=””][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4879″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Strong shelf impact and effective communication<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The goal of the label design was to create a clear and powerful shelf presence that stands out from competitors, while still being recognizable for the consumer as an Apetit-branded product. Several visual concepts for the label were created alongside the bottle designs, giving the client a range of perspectives from different designers. Special attention was paid to the communication hierarchy \u2013 the placement and emphasis of brand and product messages \u2013 to ensure strong brand visibility and consumer-relevant, decision-supporting information.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”4881″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Seamless concept and supervised execution<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text css=””]The bottle design and label visuals were developed hand in hand as a unified whole by Packdesign ID\u2019s design team. This ensured a consistent and coherent visual concept down to the smallest details: the stylized rapeseed flower pattern appears both in the bottle shape and on the label, forming a continuous motif when placed side-by-side on store shelves. The flower petal shapes were also used to visually present product benefits.[\/vc_column_text][vc_column_text css=””]The visual concept of the new bottles was finalized together with the client during label print supervision, where colors were fine-tuned to suit the label material and product contents. This ensured the desired visual result was achieved without needing post-production adjustments.[\/vc_column_text][vc_column_text css=”.vc_custom_1751274550576{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]\u2013 The new label colors were fine-tuned to perfection on the spot when we supervised the print run together with Packdesign ID. The designer had a clear vision of the desired outcome and understood how to achieve it in collaboration with the expertise of the printing house. The experienced designers also knew how to take into account the effects of label material and product content on final colors.<\/i><\/big><\/em><\/p>\n

Liisi Nyman, Product Manager, Apetit<\/span> Kasvi\u00f6ljy\u00a0Oy<\/b><\/p>\n

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More about the products and the bottle redesign (in Finnish):<\/big><\/strong><\/p>\n

Apetitin uudistunut \u00f6ljypakkaus sis\u00e4lt\u00e4\u00e4 41 % v\u00e4hemm\u00e4n muovia<\/a><\/p>\n

APETIT KOTIMAINEN RYPSI&RAPSI\u00d6LJY<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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New bottle design as a part of packaging renewal: Apetit Rapeseed Oils<\/a><\/h3>

Apetit Kasvi\u00f6ljy Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A crisp and fresh brand and packaging redesign<\/a><\/h3>

Oksasen Puutarha Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A gift bag from responsible Paptic\u00ae strengthens shelf presence<\/a><\/h3>

Pernod Ricard Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Apetit Kasvi\u00f6ljy Oy<\/p>\n","protected":false},"author":3,"featured_media":4870,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[39,40,45],"dt_portfolio_tags":[],"class_list":["post-4991","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-design-and-packaging-development","dt_portfolio_category-food-alcohol","dt_portfolio_category-39","dt_portfolio_category-40","dt_portfolio_category-45","description-off"],"yoast_head":"\nNew bottle design as a part of packaging renewal: Apetit Rapeseed Oils - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/new-bottle-design-as-a-part-of-packaging-renewal-apetit-rapeseed-oils\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New bottle design as a part of packaging renewal: Apetit Rapeseed Oils - 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