{"id":4999,"date":"2025-06-30T13:31:28","date_gmt":"2025-06-30T10:31:28","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=4999"},"modified":"2025-06-30T13:31:54","modified_gmt":"2025-06-30T10:31:54","slug":"packaging-redesign-for-rela-probiotics","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/packaging-redesign-for-rela-probiotics\/","title":{"rendered":"Packaging redesign for Rela probiotics"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”3577″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Packaging redesign for Rela probiotics<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1751279433898{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]Finland\u2019s best-selling lactic acid bacteria supplement, Rela tabs<\/strong>, was renewed to become even stronger and more versatile. To communicate this, a packaging redesign was carried out. Packdesign ID<\/strong> created the concept and designed a new visual identity that brings the brand up to date and strengthens packaging communication.<\/big><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]The goal of the redesign was to clearly highlight the renewed products\u2019 key benefits while reinforcing the brand\u2019s expertise. At the same time, it was important to maintain the brand\u2019s strong visual elements, recognizability, and shelf impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3573″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Enhanced packaging communication<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text css=””]As background work for the redesign, we utilized our proprietary Visual Environment Analysis\u2122<\/strong>, which evaluates the effectiveness, strengths, and development areas of packaging in the pharmacy environment. The analysis helps identify the visual strengths of packaging and better understand which graphic elements are essential, which can be improved, and which may be replaced entirely to better support the desired objectives.<\/p>\n

The Rela redesign resulted in a more communicative visual identity for pharmacy shelves \u2014 one that reflects the brand\u2019s approachable, fresh, and cheerful personality.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3571″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Clear communication of key product benefits<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Brand visibility and packaging shelf standout are increasingly important, even in pharmacies, where products and brands compete for the consumer\u2019s attention. Often, consumers make their choices without assistance, and in these cases, strong branding and distinct packaging help guide them toward the desired product. A carefully planned information hierarchy efficiently conveys key brand and product messages. This makes it easier for customers to find the right product for their needs and also supports pharmacy staff in locating and presenting product benefits.<\/p>\n

The strong and cohesive Rela product range stands out clearly on pharmacy shelves and effectively communicates the strengths and versatility of the renewed products. As part of the packaging redesign, the Finnish Key Flag symbol \u2013 stating that the product has been manufactured in Finland \u2013 was also added to the packaging fronts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3541″ img_size=”full” alignment=”center”][vc_column_text css=””]Rela products are strong and versatile lactic acid bacteria supplements that support immune health. The product line includes a variety of great-tasting chewable tablets as well as swallowable capsules and drops. Rela products are made in Finland and carry the Key Flag symbol.<\/p>\n

Read more about the products: www.rela.fi<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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New bottle design as a part of packaging renewal: Apetit Rapeseed Oils<\/a><\/h3>

Apetit Kasvi\u00f6ljy Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A crisp and fresh brand and packaging redesign<\/a><\/h3>

Oksasen Puutarha Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A gift bag from responsible Paptic\u00ae strengthens shelf presence<\/a><\/h3>

Pernod Ricard Finland<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Verman Oy<\/p>\n","protected":false},"author":3,"featured_media":3585,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[51,39,44],"dt_portfolio_tags":[],"class_list":["post-4999","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-front-page-2","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-pharmacy-and-natural-products","dt_portfolio_category-51","dt_portfolio_category-39","dt_portfolio_category-44","description-off"],"yoast_head":"\nPackaging redesign for Rela probiotics - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/packaging-redesign-for-rela-probiotics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging redesign for Rela probiotics - 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