{"id":5013,"date":"2025-06-30T15:54:02","date_gmt":"2025-06-30T12:54:02","guid":{"rendered":"https:\/\/packdesignid.fi\/?post_type=dt_portfolio&p=5013"},"modified":"2025-06-30T15:54:02","modified_gmt":"2025-06-30T12:54:02","slug":"packaging-design-for-pioneer-in-responsible-reduction","status":"publish","type":"dt_portfolio","link":"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-pioneer-in-responsible-reduction\/","title":{"rendered":"Packaging design for a pioneer in responsible reduction"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”4273″ img_size=”full” alignment=”center” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Packaging design for a pioneer in responsible reduction<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]LV, a brand by the Finnish family company Berner established over 50 years ago, has long championed the cause of \u201cless is more.\u201d Fragrance- and colorant-free products are gentler not only on skin but also on the environment. Now the brand has taken its commitment to sustainability even further with the development of a new line of Reinforcing Facial Care products \u2014the result of ambitious, long-term development work. The product line represents the science of reduction: minimized carbon footprint, fewer ingredients, and a full third-party life cycle assessment (LCA) and carbon footprint analysis.<\/p>\n

LV\u2019s slogan, \u201cLess is just right,\u201d<\/em> has never been more accurate, and as LV\u2019s packaging design partner, we were honored to help make that message visible on the packaging as well.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693403563140{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column css=”.vc_custom_1533724308576{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text css=”.vc_custom_1751285988578{background-position: 0 0 !important;background-repeat: no-repeat !important;}”]\u2013 When you have a<\/big><\/em> trusted, long-term partner who knows the brand inside out, development work becomes true collaboration: conversational, exploratory, inspiring, and fun. A partner\u2019s fresh perspective on the brand also opens your own eyes to new possibilities. The journey is always interesting\u2014where we start and where we end up.<\/big><\/em><\/p>\n

Sanni V\u00e4in\u00f6l\u00e4, Brand manager, Berner Oy<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5015″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Packaging design with continuity and minimalism<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]A key goal of the design work was to seamlessly integrate this ambitious new product line into LV\u2019s established visual brand story. The packaging needed to feel new and distinctive at first glance\u2014yet remain true to the brand. LV is a science-based, research-driven brand, and the minimalist ethos of the new line\u2014fewer ingredients, a smaller carbon footprint, and reduced energy consumption\u2014needed to come across visually as environmentally friendly, but without over-emphasizing greenness.[\/vc_column_text][vc_column_text css=””]The final visual concept was built around a simplified version of LV\u2019s signature curve. Representing continuity and renewal, this shape now also symbolizes circularity and ongoing development. The new look allows for an expressive and elegant visual identity with minimal elements. One of the biggest visual changes is the color scheme: instead of LV\u2019s signature white, the packaging now features a calm yet intense turquoise as the main color. It fits the brand perfectly yet clearly distinguishes the new product line on the shelf.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5017″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]A constant challenge in packaging design is to achieve simplicity and impact while still communicating all the product\u2019s key features. The LV Reinforcing products have a great deal worth sharing\u2014from cold blending and renewable energy to a minimized and compensated carbon footprint and thoughtful packaging choices. Together with the client, we carefully selected the most essential claims to feature on the packaging and eliminated any unnecessary noise\u2014then tested the final design and messaging with consumers to ensure it resonated.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5019″ img_size=”full” alignment=”center” css=”” el_class=”pdid-port-img-first”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556531541948{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_custom_heading text=”SIMILAR PROJECTS” font_container=”tag:h3|font_size:15|text_align:left|color:%23333333″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” css=””][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556532785348{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 9.5% !important;padding-bottom: 0px !important;padding-left: 9.5% !important;}”][vc_column css=”.vc_custom_1556531973407{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}” el_class=”pdid-nosto” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

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A bold brand launch into Finnish pharmacies<\/a><\/h3>

Orifarm<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging design for a pioneer in responsible reduction<\/a><\/h3>

Berner Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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A new sun-kissed look for Ruissipsi \u2013 the world\u2019s first Rye Snack<\/a><\/h3>

Linkosuon Leipomo Oy<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div>\n

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Packaging redesign for Rela probiotics<\/a><\/h3>

Verman Oy<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t<\/figure>\n<\/article>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Berner Oy<\/p>\n","protected":false},"author":3,"featured_media":4357,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[55,39,43],"dt_portfolio_tags":[],"class_list":["post-5013","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-front-page-6","dt_portfolio_category-brand-and-product-design","dt_portfolio_category-cosmetics-techno-chemistry","dt_portfolio_category-55","dt_portfolio_category-39","dt_portfolio_category-43","description-off"],"yoast_head":"\nPackaging design for a pioneer in responsible reduction - Packdesign ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packdesignid.fi\/en\/project\/packaging-design-for-pioneer-in-responsible-reduction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design for a pioneer in responsible reduction - 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