Making Pappagallo brand visible and memorable

The aim with Pappagallo redesign was to make the brand stand out in a product category that’s more competitive than ever. The goal was to make the brand both more visible and attractive, as well as to communicate with absolute clarity the most important brand and product arguments to the consumer. Packdesign ID helped Makua Foods in developing the Pappagallo brand visuals and making the packaging stand out in stores.